Heather serves as the Social Media Content Creator & Brand Strategist for the Rossen Law Firm, bringing a sharp eye for content and a deep understanding of digital marketing strategy. Her expertise spans organic and paid social media, email marketing, content production, SEO, and brand leadership. Heather brings a hands-on approach to her work to elevate and strengthen the brand's mission: to help good people when bad things happen.
Before joining Rossen Law Firm, Heather helped launch and grow a startup digital marketing agency in Southwest Florida and later led in-house marketing for a top plastic surgery practice in Fort Lauderdale.
Who Am I?
I'm a social media strategist and digital content producer who specializes in creative, purpose-driven content. At Rossen Law Firm, I direct social media strategies and manage our in-house video and podcast production studio. With a background in studio art and a passion for storytelling, I'm thrilled to be in a position that leads content creation to drive conversations that inform, educate, and inspire change around criminal and social justice.
My interest in technical production started early, as “Heather with the Weather” on my elementary school’s morning announcements. While being in front of the camera was OK, I loved being behind the camera more, exploring different areas of technical production, sparking a lifelong interest in media and storytelling. In high school, I pursued both studio art and technical theatre, experiences that sharpened my creative eye, technical ability, and work ethic.
Rossen Law Firm has a powerful story to tell. As one of the largest criminal defense firms in South Florida, our impact extends far beyond the courtroom. I’m proud to develop campaigns and create content that supports our clients while also shining a light on important news and issues surrounding criminal justice. From community education to mental health advocacy, partnering with local non-profits, sparking conversations about incarceration and reform, and mentoring the next generation of legal professionals through our internship program: our work matters.
Outside of work, I love soaking up the Florida sunshine—whether I am strolling along the beach or exploring new walking paths and parks with my two mini Australian shepherds, Ruby and Mudd. At home, I tend to her ever-growing jungle of houseplants, work on knitting projects, and experiment in the kitchen, finding creative and calming pursuits that balance her fast-paced work in digital marketing.